SocialSteve Answers – Is Social Media Dead? Is Social Marketing Dead?

SocialSteve's Blog

Given my name, Social Steve, you are probably thinking I will answer these questions from a very subjective manner. But let me assure you, that is not the case. I will answer the questions from the most relevant perspective – examining audience behavior.

social media marketing dead or alive

Recently I read an article where Fred Wilson (one of the sharpest Venture Capitalist on the planet) stated “the social media phase of the Internet ended.” He goes on to say, “This may have happened a few years ago actually but I felt it strongly this year. Entrepreneurs and developers still build social applications. We still use them. But there isn’t much innovation here anymore. The big platforms are mature. Their place is secure.” While technologists may have hit a saturation point, people use social media ubiquitously in some form. A VC may not see a need to continue to evaluate social technology, but should marketers continue…

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