As social media grows, the use of content marketing both as a social selling tool and as an audience engagement tool to acquire and retain customers has now taken centre stage within the marketing strategy. The great news is apart from time to preparing the content, content marketing is mostly free but there are some lessons to be heeded. Free publishing platforms like WordPress or Medium, and free content and link promotion on Scoop.it, LinkedIn, Twitter or Facebook amongst others make content marketing a go to tactic for any business.
Also listed below is some helpful resource lists covering “content marketing guide” “content marketing tips” “content marketing promotion” and “content marketing publishing platforms”.
Content Marketing is not Blogging
To ensure content market delivers, a business has to start out with the end in mind, what keywords are you targeting, is your content…
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